LIVE BOLD. LIVE NORTH.
Some places are more than places. They occupy more than physical space, they occupy space in people?s hearts and minds. You don?t have to be there physically to, in fact, be there, because such places embody a spirit that stays with you long after you?ve left.
Traverse City is such a place.
We are fortunate to live ?Up North? so we can experience - from the outdoors, to the food, to the people - the magic this region offers. It?s a place that empowers people to live purposeful, meaningful and active lives. But you don?t need to live here to live this way.
Anyone, no matter where they call home, can Live North. That?s because Living North isn?t just about living in Traverse City. It?s about a state of mind that values experiences over things, revels in the majesty of nature, and passionately chases big dreams.
Life and Whim was founded with an adventurous spirit and a bold objective: To capture the beauty and unlock the essence of what it means to Live North. We invite you to join us in this journey.