Leelanau Vintners Leads Two-Year Development Project

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April 20, 2017

The Leelanau Peninsula Vintners Association to Lead a Two-Year Business Development Project in Partnership with the Leelanau Peninsula Chamber of Commerce April 18, 2017 (Leelanau Peninsula, MI) The Leelanau Peninsula Chamber of Commerce (LPCC) Board of Directors has partnered with the Leelanau Peninsula Vintners Association (LPVA) to facilitate a two-year Business Development Project.  The Business Development Project was created by Lorri Hathaway, Executive Director of the LPVA, Matt Gregory, president of both the LPVA and the LPCC and the LPCC Board of Directors. Led by Hathaway, her staff and Sally Guzowski of the LPCC, the detailed strategic plan, designed to increase the sustainability and effectiveness of the Chamber, has already been initiated.

These additional resources will allow Sally Guzowski, the LPCC Visitors Center Representative, to focus on hosting Business After Hours and other events and enhancing the Lake Leelanau Visitors Center. ”The Chamber has operated with limited resources for several years,” states Gregory, “and without the funding, we were unable to access additional resources.  The LPVA is a solid and effective organization with a strong director and staff, and we felt we could gift our help to the Chamber while funds are being developed.” The project will allow the LPCC to provide greater support to both Leelanau Peninsula businesses and the local tourism economy. This will be achieved through new-business development activities, including retention and attraction of membership by offering additional and improved benefits, including a much-needed sense of community as a whole across the peninsula. New membership levels will be effective by 2018. In addition, the project will achieve redefined  mission, objectives and strategy of the LPCC as well as new branding, new strategic marketing plans, new networking opportunities, an ambassadors program, an updated Visitors Center in Lake Media Contact Matt Gregory at matt@chateaudeleelanau.com.  (231) 633-7479  Leelanau and improved digital access to visitors via an updated website, enewsletter and enhanced social media platforms. In addition, the LPVA’s proven track record of running successful events will assist in the improvements of current events as well as new events.

The LPCC administrative offices are relocating to the Leelanau Studios at Grand Traverse Regional Arts Campus located at M-22 and East Cherry Bend Road, where the LPVA administrative offices are located. This Business Development Project will provide infrastructure that benefits the Leelanau community to ensure sustainability and success of Leelanau Peninsula and will refine the role the LPCC plays in assisting businesses by providing opportunities to businesses to support their successes and sustainability.  “We are thrilled to offer the resources of the LPVA to the Chamber,” states Gregory, “and we are requesting that our community embrace this Business Development Project and that businesses offer the much-needed support to make it happen.”

For information on how you can help this new initiative, whether it be volunteer activities, donated services or financial support, please get in touch at info@leelanauchamber.org. 

Matt Gregory
matt@chateaudeleelanau.com , 231-633-7479