McLain Cycle Winner of Interbike Retailer Innovation Award

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September 25, 2017
McLain Cycle & Fitness, with locations in Traverse City and Cadillac, Michigan, a premier bike shop has been chosen by Interbike, the largest cycling industry trade event to win one of 10 awards for Retailer Innovation.  The 2017 Interbike Retailer Innovation Awards recognize
independent bicycle retailers that have implemented innovative ideas and strategies to their businesses with positive results over the past 12 months.

"We had a large number of submissions and it was tough to choose the ten winners," said Pat Hus, Vice President of Interbike.  "The panel of judges, which included Bicycle Retailer and Industry News, the The Mann Group and Interbike, really looked for those retailers that had developed untraditional ideas to grow their businesses during a tough time in our industry.  Congratulations to the winners, and we look forward to seeing you all in Las Vegas."

Winning ideas included the development of trade-in programs, e-bike tours for new riders, newly created front line customer service positions, the addition of complimentary items such as a coffee bar and/or food, store remodeals and more.

“It’s an honor to be recognized by Interbike for the Retailer Innovation Award,” said Meagan McLain, Marketing Director. “It’s important to us to deliver the best experience to our cycling community, as we strive to help all levels of riders, every day. The ideas we implemented have helped our shop grow, and I’m proud of our team for helping to make that happen.”
Winners of the Interbike Retail Innovation Award receive roundtrip travel and accommodations to the 2017 Interbike International Expo in Las Vegas, NV. They will also receive an official IB Award for display at their store, will participate in a Ted-x-style seminar presenting their ideas to show attendees, a profile in Bicycle Retailer and Industry News and more.
More details on the Interbike Innovation Awards can be found at

Kris McLain, 231-941-8856